If you are wondering why you would want to connect your readers directly back to their Facebook pages via a "like" button set up on your webpage, well the answer is simple, promotion.
Social media buttons are free advertising and installing one your webpage does not cost you a penny.
Every time someone clicks the "Like" button on your site they automatically send a link to your webpage directly onto their Facebook page and into the view of all their Facebook friends.
How to Add a Facebook Like Button to a Website
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